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Senseo Coffee Machines Senseo, the coffee maker created by Philips and Douwe Egberts jointly, is a machine that brews fresh coffee with pods. It uses coffee pods in order to brew a cup of freshly brewed coffee. In contrast to other machines that are easy to use, Senseo's final product actually tastes like coffee. It also requires less cleanup. This case takes place in July 2004 and focuses on the introduction of the first serious competitor to senseo, Tassimo, promoted by Kraft. Senseo Seletc The Senseo Seletc is an easy-to-use, compact pod-based coffee maker made by Philips. It uses a proprietary pod system designed by Douwe Egberts to allow users to make a single cup of coffee instantly, without having to deal with messy filters or dirty grounds. The Senseo Seletc has a sleek simple design that looks great on your counter. The large water tank allows it to make 10 cups of coffee in one go. It comes with a power button which lights up to indicate when it's ready to dispense, and an indicator light that goes off when the reservoir is empty. The Senseo Seletc also has a memory function that allows you to store your most-loved recipes. You can make a single or double cup of coffee with the Senseo Seletc. Take off the tab at the top of the machine and put the pod in the middle of the slot. Press the power button on the front to start brewing. To stop the brewing process simply press the button to the right of the power button. The Senseo Seletc has an automatic shutoff feature which turns the machine off when it is finished brewing. Comparatively to traditional filter coffee makers The Senseo Seletc is less taxing on the environment. It is a greener option because it consumes less energy and uses recycled materials. The Seletc from Senseo Seletc is also cheaper than other pod coffeemakers. There are a variety of Senseo machines, each with their distinct features. The original Senseo machine is the most affordable, while the Senseo Quadrante is more functional. The Senseo Seletc has a new brick-like design that is easier to clean than previous models. It has a machine-washable and removable drip tray as well as a coffee spout, and an water tank. It also comes with a stainless steel cup plate as well as a filter that can be reused. The Senseo Seletc is designed to be easy to use and includes a simple operating concept, along with the ability to record your most-loved recipes. The coffee spout is slightly inclined forward and the coffee pod holder is higher to give better visibility. This machine is compatible with all Senseo pods, even the XL ones, as well as those that contain milk. This is the perfect coffeemaker for anyone looking for a simple and simple machine. It's ideal for a small office or apartment room. It comes with a one-year limited warranty. Senseo Selut Senseo is an espresso brewing system developed by the Dutch companies Philips and Douwe Egberts. The Senseo systems are based off filter pads, which are also known as coffeepads (or “caffe pods” in certain countries). The system is famous for its ability to create espresso-like drinks like cafe latte and cappuccino in only a few presses of the buttons. The unique pressurized brewing process of Senseo creates an undiluted crema layer of coffee, not cream. This is what gives Senseo its famous scent and flavor. Senseo coffee is available in several blends such as mocca, regular, and dark roast. There are also blends that contain added flavors, like latte or cafe choco. There are also decaffeinated varieties. Mondelez, through its Tassimo brand competes with Senseo in the single-serve market. To address competition concerns, the Commission looked into whether there might be overlap in the markets for Senseo and Tassimo machines (as as their respective coffee pods) in Austria, Denmark, France, Germany, Italy, the Netherlands, Spain and the UK. Coffeee discovered that there was no overlap in these markets, since Senseo and Tassimo are not the closest competitors of each other. Senseo has a tiny market share in all of these countries and the Transaction is unlikely to significantly impact this.